

When it comes to dinner, though, Schlagel says you need to look elsewhere. Snooze’s drink menu includes five different versions of the Bloody mary, five takes on the Mimosa, including a brewmosa – yes, Belgian-style ale and orange juice, and other morning or early afternoon cocktails. While filling up on food, everybody needs something with which to wash it all down and that is where the liquor liscence comes in handy. Snooze allows patrons to order half-portions or combine meals all to provide the customer the ability to customize breakfast. Can’t choose between the carne asada Eggs Benedict and the breakfast tacos? No problem at all. Some of the more unique menu items include a breakfast pot pie, an all-veggie Eggs Benedict, a rotating pancake of the day – for those with an extreme sweet tooth – or the ability to for any brunch item to be served with an egg, open-face style. Snooze’s menu boasts six categories of cuisine: Flavors from the Hen, The Art of Hollandaise, Pancake Bliss, Like a Feather, Sweet Utopia and Brunch all the Time. The menu itself provides a fresh-take on the most important meal of the day. I wanted something that would be cool now and still be cool 20 years from now.”Īnd it is not just the design and layout of the restaurant, which includes a combination of round tables, rectangular booths and an old-fashioned diner-style bar, that is unique for a breakfast restaurants. I wanted eye-candy but I didn’t want to be too trendy. “Breakfast can be culinary but I wanted to take the pretentiousness out of it.

“This is how people start their day,” Schlagel said.

The bright oranges, yellows, greens and blues used for the lights, tables, coffee mugs and wall decor produce what Schlagel likes to call a “comfortable, but intense vibe.” The vaulted ceilings, we’re talking close to 30 or 40 feet high, provide an abundance of natural light.
#SNOOZE AM EATERY DENVER FREE#
“When I started Snooze I wanted to think outside the box – no, I hate that saying ‘think outside the box.’ There is no box, it’s about being a free thinker.” “Normal is so boring mediocrity sucks,” Schlagel said. Described by Schlagel as “Happy Days meets The Jetsons,” the location on Fifth Avenue, just north of University Ave, wakes you up almost the moment you step foot through the doors. The result, a little more than one and a half years in the making, is one of the more unique breakfast restaurants you’ll find in San Diego County.

We had a knowledge of the area and references and Mother Ocean is beautiful – she’s hard to turn down.”Īfter looking at potential locations in Mission Beach, La Jolla or as far north as Del Mar, Schlagel and his San Diego business partner Robert Butterfield chose Hillcrest because he said they felt a strong connection to the local community and Mission Beach and La Jolla felt “too transient too touristy,” Schlagel said. “We went to Chicago, L.A., New York whenever we asked ourselves ‘where do we want to go’ we kept coming back here. “ did breakfast research in a lot of places,” Schlagel said. Since, the restaurant has expanded in Colorado to include five locations, two in Denver, but Schlagel said he always knew he wanted to open a restaurant out-of-state, he just wasn’t sure where. It was in 2006 when Schlagel and his brother Adam opened the first Snooze restaurant in Denver, Colorado. “I woke up one morning and I wanted to do something where I could do what I love and still see my friends and family every day,” Schlagel said, during the third day of the soft-opening for Snooze’s first San Diego location – on Fifth Street in Hillcrest. But, for the third time Schlagel hits snooze.īefore Schlagel could fall back asleep though, he had his inspiration – he was going to serve breakfast for a living. but not yet ready to start his day, Jon Schlagel silenced the alarm by hitting the snooze button.įive minutes later the alarm clock sprang to life for a second time and, again not ready to rise and shine, Schlagel hit the snooze button once more.Īnother five more minutes pass and the alarm clock is up to its same old tricks, urging its owner to get out of bed and attack the day ahead. The old, clunky alarm clock on the bedside table first pierced the night at 4:30 a.m.
